ABOUT US

We have over 44 years of experience transforming tourism and real estate investment in the Canary Islands

We have over 44 years

transforming tourism

and real estate investment in the Canary Islands

Our History

1983

Iconic development in Playa de las Américas.

1986

60 hectares integrating hotel, commercial and residential zones, transforming tourism in South Tenerife.

1987

A benchmark beachfront luxury resort.

1989

A commercial landmark boosting tourism in the area.

1991

Opening and management of 230 seafront apartments.

1995

Transformation of a rocky coast into an 800-meter flagship beach.

1999

60 hectares of mixed-use development.

2003

Comprehensive management of a benchmark vacation club in the premium tourism sector of southern Tenerife.

2012

Tenerife’s most iconic beach club, a benchmark for premium lifestyle.

2019

The new standard for luxury living on the high seas, from the waters of Tenerife to the most exclusive destinations in the Balearic Islands.

2020

Exclusive space in Adeje Coast, consolidating the group’s leadership in premium leisure experiences in the Canary Islands

2021

Redefining the concept of “getaway” in the Canary Islands with a unique experience under the stars, innovating in sensory tourism.

2023

Exclusive space in Adeje Coast, consolidating the group’s leadership in premium leisure experiences in the Canary Islands

Mission

At Ávalos Villas, our mission is to offer an investment experience combined with security in real estate products with tourist accommodation that blends contemporary comfort with the natural authenticity of La Gomera. We create spaces and experiences where tranquility, sustainability, and design converge, inviting each guest to reconnect with the essence of the island and with themselves.

Visión

To be a benchmark in integrated tourism within preexisting, sustainable, and wellness-focused environments in the Canary Islands, recognized for our personalized attention, respect for the environment, and ability to inspire a more conscious way of living in harmony with nature and the local community.

Professional profile

Roberto Ucelay

Roberto Ucelay Jorge, leader of the family’s investment and asset portfolio, has been a driving force in the development of the hospitality and real estate sectors.

Professional profile

Olga Ucelay Sabina

Olga Ucelay Sabina, a visionary in the financial and real estate sectors, began her career in private banking at Banco Exterior de España, gaining valuable financial experience.

Professional profile

Javier Bacallado Ucelay

Bachelor’s degree in Law and Master’s degree in Urban Planning, with experience in the public sector and more than 18 years in luxury distribution, specialising in Communication, PR and Sustainability. Dynamic and highly communicative.

Professional profile

Roberto Ucelay Sabina

Roberto Ucelay Sabina, engineer and entrepreneur, founded Urbanización Playa Fañabé. He diversified his businesses into tourism, construction and food, creating projects such as the Lagos de Fañabé resorts, the Cervezas REINA brand and the Ávalos project in La Gomera.

Professional profile

Cloris Ucelay Jorge

Cloris Ucelay Jorge, member of the UPF board, began his career at Andersen and then at Comercial Aguere. With a background in business management, he excelled in auditing and investment, led the development of the cinemas at the Gran Sur Shopping Centre, and held executive positions in the tourism sector.

Professional profile

Juan José Bacallado Ucelay

Juan José Bacallado joined UPF in 1996, where he has led the finance, construction, tourism and real estate divisions. An economist with a master’s degree in Environmental Impact Assessment, he has been the group’s administrator since 2004 and is renowned for his leadership and innovation.

Professional profile

Ana Ucelay Jorge

Ana Ucelay Jorge, Head of Marketing and Corporate Image, has experience in marketing and sales at companies such as Bear Publishing, Canauto, and Cervezas Anaga. Educated at Beau Soleil and IQS, she stands out for her leadership, creativity, and comprehensive approach to marketing.

Professional profile

Roberto Bacallado Ucelay

Roberto Bacallado Ucelay, who holds an MBA and HND in Management, is a leading figure in Tourism & Food. After managing Fañabé Beach urban development, he is now General Manager of F&B at Sand and Sea Resorts, managing the restaurants ‘El Jardín’ and ‘La Tosca’ in Adeje Coast.

Ávalos Group

Your Gateway to Sustainable Luxury in the Canary Islands

Inversiones Bahía de Ávalos S.L.

Ávalos Sustainable & Wellness Resort redefines the concept of sustainable investment and architecture in the Atlantic. Bioclimatic designs optimise natural light and ventilation, reducing the energy footprint without compromising on comfort. Local materials ensure a balance between luxury, well-being and respect for the landscape of La Gomera.

Commitment to sustainability

At Ávalos Villas, we believe that true luxury is born from respect for the environment. Every decision, from architectural design to material selection, reflects a genuine commitment to sustainability. We create spaces that minimize environmental impact while offering maximum comfort and a deep connection with the nature of La Gomera.

With over four decades of experience in real estate and tourism development in the Canary Islands, Inversiones Bahía de Ávalos S.L. (IBA) has been a key part of the growth of southern Tenerife and the iconic Costa Adeje destination.

The Ucelay family, a renowned lineage of local entrepreneurs, has led the creation of iconic areas such as Playa de Fañabé, along with hotels, shopping centers, residential complexes, and leisure spaces that today define the premium lifestyle of the Islands.

Today, under the direction of Mr. Roberto Ucelay Jorge, IBA drives Ávalos Resorts and visionary projects like Ávalos Villas, combining luxury, sustainability, and real profitability in the heart of La Gomera.

Contact us

Contact our team, we are at your service